Question 1

What is GrowthMatic?

Accepted Answer

GrowthMatic is an automated lead generation, content marketing, and outreach platform for B2B SaaS founders, agencies, and consultants. You paste your website URL; it extracts your ideal customer profile, mines public sources (Reddit, Hacker News, Bluesky, Lobsters, dev.to, Stack Exchange, YouTube, RSS) for high-intent buyers, clusters them by audience, and drafts personalised outreach emails for human approval before sending.

Question 2

How do I start?

Accepted Answer

Paste your website URL on the homepage. We email a verification link, you confirm, and the platform crawls your site to extract your ICP and value proposition. Typically the first workspace is ready in under a minute.

Question 3

What do I need to bring to set this up?

Accepted Answer

Just your website URL and an email address. You don't need to upload a customer list, configure SMTP, or write any prompts. Optional later: connect your own SMTP / SES sending domain for branded outreach. We provision a default sending address until you do.

Question 4

How long does ingestion take?

Accepted Answer

Most workspaces complete website ingestion in 30–90 seconds. Sites with anti-bot protection or extreme JavaScript rendering can take longer, and a few resist crawling entirely — we'll tell you immediately if that happens so you can paste your value proposition directly instead.

Question 5

How does GrowthMatic find leads?

Accepted Answer

The intent miner scans public sources — Reddit threads, Hacker News stories + comments, Bluesky posts, Lobsters stories, dev.to articles, Stack Exchange Software Recommendations questions, YouTube videos, RSS feeds — for posts that match your ICP and pricing tier. Each signal is scored 0–100 for buyer intent, then grouped into named audience clusters you can review, approve, or remove.

Question 6

Do I need to write any prompts or templates?

Accepted Answer

No. GrowthMatic generates outreach drafts from your website content + the target's intent signal. You review and edit each draft before it sends; the platform learns from your edits and approvals to calibrate future drafts.

Question 7

What channels does it support?

Accepted Answer

Email is shipped today, sent through AWS SES (default sending domain) or your own authenticated SMTP. LinkedIn, Twitter DMs, and SMS are on the roadmap.

Question 8

Is GrowthMatic for B2B or B2C?

Accepted Answer

Built for B2B SaaS, agencies, and consultants. The intent miner is tuned for product/service discussion patterns, not consumer purchase intent. A B2C use case will get poor relevance scores even if the technical pipeline runs.

Question 9

How is GrowthMatic different from cold-email tools like Apollo or Instantly?

Accepted Answer

Cold-email tools start with a list and blast it. GrowthMatic starts with a website URL and works backwards: it learns your product, finds prospects already discussing the problem you solve, and writes a personalised first touch grounded in their own words — not a generic template.

Question 10

Can I add my own keywords or sources?

Accepted Answer

Yes. The Miner page lets you add or remove keywords (with optional tags) and toggle per-platform sources on/off. Suggested keywords are generated from your ICP but you have final control over the list.

Question 11

Does GrowthMatic send emails automatically?

Accepted Answer

No. Every drafted email is queued for human approval. Nothing leaves your domain until you click approve. You can pause, edit, or stop a sequence at any time. Bounce and unsubscribe handling is automatic.

Question 12

Is GrowthMatic GDPR compliant?

Accepted Answer

Yes. Outreach drafts include compliance notes generated by Claude Sonnet, every email carries a one-click unsubscribe link, hard bounces and complaints auto-add to a workspace suppression list, and account data is exportable + deletable on request.

Question 13

What happens to my data?

Accepted Answer

Workspace data (your ICP, sourced signals, drafts, sends) is stored on AWS RDS in us-east-1 (US East). Account data (email, hashed password) is stored alongside. We never share, sell, or feed your workspace data into shared training corpora. See /privacy for the full data-processing terms.

Question 14

Where are the servers hosted?

Accepted Answer

AWS us-east-1 (US East / N. Virginia). Database, application servers, object storage, and email transit all live in that region. EU users: this is the current hosting location — if EU residency is a hard requirement for your jurisdiction or contract, let us know via /support before signing up so we can confirm whether a future EU region is in scope for your timeline.

Question 15

How do you handle credentials and secrets?

Accepted Answer

API keys, database URLs, and OAuth secrets live in AWS SSM Parameter Store as SecureStrings (KMS-encrypted at rest). Application servers read them at boot via IAM role — no plaintext secrets on disk. Customer SMTP passwords are encrypted with a per-record AES-GCM key before storage.

Question 16

How much does GrowthMatic cost?

Accepted Answer

There's a free tier (1 workspace, manual mining, ~50 new targets/month, free launches, no credit card), plus two paid plans: Starter at $29/mo (~$290/yr) and Growth at $79/mo (~$790/yr), billed via Stripe with VAT added at checkout. A one-time premium launch boost ($19) is also available.

Question 17

Can I start for free?

Accepted Answer

Yes. The free tier needs no credit card — 1 workspace, manual mining, ~50 new targets/month, and free launches. Upgrade to Starter or Growth anytime for scheduled auto-mining, a bigger target budget, more workspaces, and included premium launches; cancel anytime from the Stripe billing portal.

Question 18

Are any features locked behind a paid tier?

Accepted Answer

Every feature — intent miner, audience clusters, asset generator, outreach, analytics — is available on every plan, including free. Paid plans raise usage limits rather than unlock features: free is capped on workspaces and monthly new-target volume with manual mining only.

Question 19

Is there a usage limit?

Accepted Answer

Each plan has a monthly new-target budget (≈50 on Free, ≈500 on Starter, ≈2,500 on Growth) pooled across your workspaces, plus a workspace cap (1 / 3 / 10). Going over pauses new target mining until the next period — existing targets stay fully usable. Per-workspace rate limits on LLM calls and outreach sends keep the platform stable for everyone.

Question 20

Can I cancel my account?

Accepted Answer

Yes. You can delete your account and export your data at any time from Account Settings. Deletion is GDPR-compliant: workspace data, drafts, and BYO-SMTP credentials are removed after a 30-day grace period (audit logs are anonymized and retained for fraud + abuse review). Click the cancellation link in the confirmation email any time during the 30 days to restore the account.

Question 21

Can I use my own sending domain?

Accepted Answer

Yes. Workspace Settings → SMTP has one-click quick-fill presets for Postmark, SendGrid, Mailgun, AWS SES, Resend, Brevo, Google Workspace, and Microsoft 365, plus a manual host + port field for anything else (Zoho, FastMail, self-hosted Postfix). SMTP password is encrypted at rest with AWS KMS, and a 'verify' button proves the credentials work end-to-end before any real send.

Question 22

What happens if someone marks an email as spam?

Accepted Answer

AWS SES routes the complaint to our webhook, we immediately add the recipient to the workspace's suppression list, and we pause any future sends to that address across all sequences. Repeated complaints across a workspace auto-pause outreach entirely until you review.

Question 23

Can multiple people share a workspace?

Accepted Answer

Not yet. Workspaces are single-owner today; multi-collaborator workspaces are on the roadmap with the same role model already wired through the audit trail (approver email is captured on every decision).

Question 24

Where do I get support?

Accepted Answer

Email info@growthmatic.app or use the form at /support. We aim to reply within one business day. Private beta users can reach the founder directly during onboarding.

Frequently asked questions

Getting started

How it works

Compliance & security

Pricing & beta

Account & operations

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